Godefy > Advertising > Ad Tracker > AxROI
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Description
AxROI is a server-based ad tracking script that helps you optimize the return on investment of your online advertising and search engine rankings. AxROI tracks every single banner or text link ad, for every pay per click (PPC) ad and for every visitor that has found your site through a search engine. AxROI tracks Google AdWords, Overture/Yahoo, Miva, banner ads, newsletter ads, text link ads, print ads that contain an URL, organic search engine listings, and paid inclusion listings.
AxROI:AxROI is a PHP script which you or your webmaster install on your web server.
- tracks an unlimited number of ads and ad campaigns
- tracks ads and campaigns for multiple web sites
- tracks all types of actions including purchases, form completions, downloads, newsletter subscriptions, sign-ups, catalog and brochure requests
- tracks conversions, keywords and visitor statistics
- reveals information about clicks, sales, ad spending, cost-per-click, conversion rate, and return on investment (ROI) from all of your web site's search engine activity
- detects PPC click fraud and suspicious clicks by finding keywords with unusual click activity and low conversion rates
- finds out the most profitable versions of marketing texts and web pages by performing A/B split tests
- compares landing page conversion rates
- notifies you by email when there is a conversion
- filters and extracts report data by date
- exports all report data as CSV files and import them into Microsoft Excel, spreadsheet and charting programs and databases
- prints campaign reports
- tracks which of over 200 search engines brings you the most visitors
- integrates with 99.9% of all shopping carts
System requirements:
- Web hosting account running any operating system (Linux, Unix, Windows, Mac OS)
- Scripting language: PHP 3 or above
- Database: MySQL 3.23 or above
Testimonials
I have had AxROI installed for about a week now and can already see an immediate benefit in maximizing the return on my ad expenses and tracking my conversions to inquiries and sales. The program was easy to set up and is easy to administer. AxROI will pay for itself in no time. Thanks for a great program that performs! - Ron Castle, Roncastle.com.
I bought AXROI for my health website at askwellness.com and I am very impressed. I will save 10 times the purchase price in the next six months with the traffic data I now have. Thanks Axandra for another excellent product! - Jamie Ratliff, Askwellness.com.
Having been asked by our clients to provide an integrated online marketing service, we were looking for the right software which was both easy to use and advanced enough to provide the in-depth analysis we required. The combination of Axandra's AxROI, IPB and ARELIS programmes means that we can provide our clients with a complete package rather than having to outsource to costly third parties. It also means that we have complete control over the work we do. Axandra have been extremely helpful with their after-sales service and the response to questions has been fantastic. - Giles Henderson, Managing Director, Garreck.com.
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