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Competitive Intelligence [Save]

Company: Trellian
Price: $65.00 (per month, per domain + $185 set up fee)
Pricing Info: Or $600 per year, per domain.
Format: Web-Based
Platform: Web
Launched: Nov 03, 2005
Free Trial: Yes
Demo: On request
FastFind Code: 1518
    
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Description

Competitive Intelligence compiles and analyzes internet usage statistics to provide the means to monitor your competitors' web sites to identify their major traffic sources. You can find out which sites are responsible for sending traffic to their pages, including search engines and the search keywords used.

Competitive Intelligence offers 6 tools:

  • Link Intelligence - Discover which sites send the most traffic to your competitors. Link Intelligence identifies the links that are responsible for generating the most traffic for your competitors. With this information you can target the small percentage of sites that are responsible for the bulk of their traffic in your link building efforts.
  • Search Intelligence - Discover which keywords drive the most traffic to competing sites by finding out which search terms your competitors are targeting, how effective they are and how much they are paying.
  • Campaign Intelligence - Identify the search terms your competitors are bidding on in pay per click search engines so that you can identify new search terms and to better compete for the same keywords.
  • Keyword Rankings - Identify the search terms and keywords that your competitors rank on that your site doesn't, because it may provide a additional search phrases that you can integrate into your own web site.
  • Affiliate Partners - Identify the top affiliate partners sending traffic to your competitors. Link Intelligence not only provides information about search engines, but also about specific sites that refer traffic to your competitors. You can use the data to identify which specific pages refer traffic to your competitors.
  • Benchmarking - Find out how your business compares with your competitors. The Popularity Index is a rank assigned to each domain, based on the number of unique sessions a domain receives. You can monitor the Popularity Index of your competitors to see what impact your marketing efforts have had on the levels of traffic your competitors receive.

Testimonials

The Trellian Competitive Intelligence tool offered insight for my clients into the advertising activities of their competitors. A valuable and impressive tool for an agency to offer to their clients. - Barbara C. Coll, CEO, Webmama.com.

You've not really understood your competitive landscape until you have taken advantage of the data provided by Competitive Intelligence. If you're looking to get a step ahead of your competition, knowing their every move is a key to success. Competitive Intelligence gives you that edge. - Andy Beal, President & CEO, Fortune Interactive, Fortuneinteractive.com.

Competitive Intelligence is an excellent tool that allows me to get real information about domain traffic. No more guessing games on what search queries my visitors or my competitions visitors are searching by. It's nice to know what keywords are being used for pay per click campaigns as well. I love your latest addition of a comprehensive report. It's nice to be able to print out an organized report of all the information you are tracking -- it's like having a dossier. I have already recommended your tool to several friends of mine and showed it to some colleagues at the last seminar I attended. - Bill Baker, Elawsoftware.com.

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