Godefy > Advertising > Copywriting > Make Your Content PREsell
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Description
Make Your Content PREsell (MYCPS) shows you exactly how to write to pre-sell. MYCPS will show you how to write effectively for the Web, how to connect with your website visitors, and how to turn newsletter subscribers into raving fans. Pre-selling is the critical period of relationship-building before the sale.
Testimonials
I have just finished reading, "Make Your Content PREsell!" and am speechless. The piece is simple amazing. The flow, the graphics, the copy -- all flawless. I don't think I have ever experienced this level of quality before. Its very, very impressive! Show MYCPS! to our children?? My daughter, Alison, is starting an event planning business, and my son, Brian, is starting an marketing business with a college friend. Both will have copies of MYCPS! by week's end. And both are getting SBI sites to promote their businesses online. Now, I need to make a confession -- For months I have been wondering if there might be something I could do to give back to you and SiteSell. Please let me know if there is anything I can do. I would be most grateful. - John Burch, Drburch.com.
This book is absolutely perfect for someone starting out online. Read this, and you'll avoid all the mistakes so many of the rest of us have struggled through over the years. But this book is also for everyone else who writes or edits content online. It doesn't matter how sophisticated you are, or how huge and successful your site may be... the way in which Ken presents and expresses the information does a wonderful job of reminding us what really matters, and what doesn't. - Nick Usborne, Excessvoice.com.
Great work Ken! Since English is not my first language, I find this book very helpful (it will help in writing in any language). It will certainly change the way I think about writing content. The next to last chapter from SBI!ers in the field was uplifting, especially the notes from Jim and Fiona from Rent-a-villa-in-tuscany.com and Erwin from customerservicepoint.com. The best part is that you have done so much to help people like myself who try and stay focused and build enthisiasm to keep the ball rolling. Being a programmer I know that flow and getting in the zone is important and I guess the same applies to writing. - Thrandur, 4x4offroads.com.
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