Godefy > Pay Per Click > Pay Per Click Advertising > Pay-Per-Click Search Engine Marketing Handbook
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Description
Pay-Per-Click Search Engine Marketing Handbook is a self help guide on how to use low cost strategies to attracting new customers using Google, Yahoo and other search engines. Discover basic pay per click strategies such as how pay-per-click works, why it is so effective, how to craft an ad campaign that generates sales, and how to know what works and what doesn’t. For experiences users the guide also covers advanced PPC strategies such as contextual advertising, localized search, and click fraud.
Testimonials
In my view, this book is the PPC bible. Stunningly up to date, the authors seem intent on keeping it that way. Tracking, click fraud, branding, local advertising are all covered, plus plenty of background and tips from pros. Among much other material, the book identifies a top-ten PPC providers (Google, Yahoo!, FindWhat, Kanoodle, etc.), then lists 12 more second-tier providers (BrainFox, Findology, GoClick, etc.), then presents a table with 30 more PPC engines that offer pre-funded accounts. - Brad Hill, Sem.weblogsinc.com.
Pay-Per-Click Handbook has a tremendous amount of advice, strategies, and information on search engine advertising. As you read through the book, you learn a great deal about the pros and cons of each PPC search engine. They provide detailed reviews of pay per click tools, management tools, tracking tools, and research tools. The book also delves deep into Google AdWords and Yahoo!'s Search Marketing (Overture), but it also goes into the 2nd and 3rd tier PPC engines and contextual components of PPC. This book is a no-brainer for anyone seriously using the PPC engines. For under $50, the coupons you get alone make it worthwhile. - Barry Schwartz, Seroundtable.com.
Great book. I received my copy earlier this week and was really impressed by its high quality and comprehensive insight. I have to admit - this may be the most thorough compilation of paid search strategies, tips and overall industry knowledge that I have ever seen. You did a wonderful job researching the topic and putting it together in a very professional manner. - Kevin Gold, Enhancedconcepts.com.
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