Godefy > Search Engine Optimization > SEO Training > The Search Engine Marketing Kit
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Description
The Search Engine Marketing Kit teaches search engine optimization, keyword selection and pay-per-click strategies that have been reviewed by today’s leading experts. Included in the ring-bound folder kit is information on optimization for large complex websites, including optimizing content management systems and Flash animations, and working around duplicate content and various server issues. For freelance web developers & web development firms, The Search Engine Marketing Kit will also show you step-by-step how to market, present, and price your search engine services.
The Search Engine Marketing Kit is divided into seven chapters; Understanding Search Engines, Search Engine Optimization, Advanced SEO & Search Engine Friendly Design, Pay-Per-Click Advertising, Running a Search Engine Marketing Business, Interviews (from Andy Beal, the owner of the world's largest SEM firm with over 150 employees, Jill Whalen of High Rankings, John Slade of Overture, Greg Jarboe of SEO-PR, and Scottie Claiborne of the Karcher Group) and Tools reviews.
The Search Engine Marketing Kit also comes with a CD-ROM packed with tools and documents for use in your own search engine marketing efforts or as part of your search engine marketing business:
- Sample SEM Proposal
- Client Assessment Form
- Keyword Analysis Worksheet
- Directory Planning Worksheet
- Sample SEO Presentation
- Process Flowchart
- Sample SEM Services Agreement
- Site Review Checklist
Testimonials
I love the SEO Kit. It's living in my living room and I even passed up watching "Desperate Housewives" because I was buried in Dan's new work. - Kimberly Krause Berg, Cre8pc.com.
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