The excerpt is form an article first published at https://pushroi.com on October 25, 2022. Many are the conversations with clients and prospective clients who wish to use online-only advertising to reach a younger demographic. The facts that youth see ads on TV, radio, and OOH, and that octogenarians see ads on Facebook…
How To Build A Marketing Plan: Goals & Budgets
Welcome to Push ROI’s series on how to create a marketing plan. In part one we will define goals and budgets. Defining budgets and goals are the first steps to being able to plan. Budgets inventory the resources available to reach a goal. Goals on the other hand give a place…
Say No Giving A Startup Discounts
To recap, the vendor has very little potential upside if a startup does well. Startups typically involve more work. Most startups are more argumentative than other companies. Startups present a high risk of not being paid. On top of all that, if the startup fails, it’s not a good portfolio…
Spring Free EV Contract Breach
At this point over 30,000 people have read the article about Spring Free EV breaching a contract with Push ROI. This video is to add more context to Spring Free EV’s behavior, and to explain Push ROI’s offers over time.
Stop Worshiping Fake Visionaries
“Elon Musk’s idea for a Hyperloop is not possible, according to experts. The reasons why are complex, but the people saying this cannot work, are often willing to prove it mathematically. At best, it’s dangerous and less efficient than air travel; at worst, it cannot work over any distance long enough…
Is Entrepreneurship An Addiction?
A YouTube video and blog post tell a story of interactions with an entrepreneur that start to sound like heroin addiction In academic work, it seems that entrepreneurship and addiction are related. That entrepreneurs show signs of addictive behavior such as “obsessive thoughts, withdrawal-condensation period, and negative emotion. Similar to the…
Louis Rossmann: Are you investable?
Entrepreneur and right-to-repair advocate Louis Rossmann sparked discussion with a video about being an investable person. In other words, being the kind of person, people find rewarding to help. “Ever[y] young person needs to watch this video, or be taught this lesson at some point. I’m almost 30 now but hearing…
Elon Musk Wants Twitter To Be More Like TikTok
According to New York Times Musk’s hour-long town hall with Twitter employees included the bizarre line that Twitter should be more like TikTok to be less “boring”. Musk pointed out that TikTok is an example of an effective platform, saying one of the flaws he sees with Twitter is that…
Twitter’s Board Says It Will ‘Enforce The Merger Agreement’ With Elon Musk
“Who wants to own Twitter? Maybe Elon Musk doesn’t. Sure, maybe he is causing chaos to extract a lower price from the Twitter board, but he just as well may walk away altogether and create a Twitter clone. There is a “60%+ chance from our view Musk ultimately walks from…
Uber CEO Says Company Will Treat Hiring As A ‘privilege’ In An Email According To CNBC
“Uber will cut back on spending and focus on becoming a leaner business to address a “seismic shift” in investor sentiment, CEO Dara Khosrowshahi told employees in an email obtained by CNBC.” Via CNBC “We will treat hiring as a privilege and be deliberate about when and where we add headcount,” he added.…