Seeing engagement bait post in social media groups is common. “Add value not noise” posted in a startup group on Facebook, however, is noteworthy due to the Orwellian level of using the behavior you’re cautioning not to use, to condemn the behavior you’re using. To the person who wrote this single sentence a few days ago and posted it in not one, but at least four startup, business and entrepreneurship groups on Facebook; I understand your genius. As I relax to the smell of my own flatulence, I will explain to the rabble what you and I already understand. Your four-word Facebook post parallels the fourth guideline from George Orwell’s 1946 essay Politics and the English Language; “…the passive voice is wherever possible used in preference to the active.”– Brilliant! Even restricting your commentary to only four words, as a means of keying those of us having vastly superior intellect and breeding that you were referencing the famed style guidelines of Orwell; Breaking your own rule, to show people your rule. You have paradoxically added both noise and value, but in a way that so few are likely to understand so as to have created only meaningless chatter. Because those who understand the biting significance of your statement — only wanted to scroll past the pointless post you created to see content containing real value. And those who saw your comment as valuable can be viewed as peasants in a feudal society, needed to sustain the economy but of no value…Add Value, Not Noise: An Orwellian Social Media Post