Apple’s first mixed-reality headset, the Vision Pro’s launch, is knocking at our doorsteps. The headset is coming out on February 2, and developers are rushing to submit their applications for the headset’s App Store. However, the developers were given some pretty typically Apple advice and asked to avoid certain terms and phrases when describing the apps. When you scroll down to the “Describing your App” section under the Submit your Apps page, Apple strongly recommends using the following naming conventions: Refer to your app as a spatial computing app. Don’t describe your app experience as augmented reality (AR), virtual reality (VR), extended reality (XR), or mixed reality (MR). Vision Pro uses a mix of virtual and augmented reality experiences, so this particular approach seems pretty strange, until you realize that Apple wants to distance itself from these terms. Even Apple used the terms in the past, during the WWDC 2022. But now, the company wants developers to do the complete opposite. However, VR/AR/MR/XR has had a rough time over the years. As such, it’s likely that Apple wants to make Spatial Computing appear as a new concept, and hopefully nail it this time around. Apple wants to use “Spatial Computing” to describe Vision Pro apps Apple also has a dedicated Augmented Reality page, where the company showcases a film on how developers can use a feature called ARKit for their apps. However, the apps listed on this page have AR features, like Apple’s own Clips app. Clips is a free…Apple wants Vision Pro apps to use the “Spatial Computing” branding