AI is going to give super powers to Blackhat SEO, breaking online search as we know it. RIP magic box at the top of the browser where we all reflexively type “how to [blank]”, “[blank] near me”, “best [blank] Reddit”, and anything else we seek a semi-reliable answer to at…
Author: Go Defy
Don’t Write For Content Mills
On most unpaid contributor blogs, I submit a finished article, and they mangle it. Often editors miss or even add typos, and sometimes incorrect information gets added. Most of the time, any links to perceived commercial websites are cut, regardless of value. These articles would be published without my review,…
Silicon Valley Needed Gawker Media
With the recent death of Gawker 2.0, I want to explain how the first Gawker acted as a flawed guardian of the startup world. Perhaps Valleywag maintained a balance of power between the worst behavior in the startup world and everyone else. Only some investor-enabled psychopathic founders fail to the level…
What You Don’t Know May Kill Your Business
The excerpt is form an article first published at https://pushroi.com on October 25, 2022. Many are the conversations with clients and prospective clients who wish to use online-only advertising to reach a younger demographic. The facts that youth see ads on TV, radio, and OOH, and that octogenarians see ads on Facebook…
How To Build A Marketing Plan: Goals & Budgets
Welcome to Push ROI’s series on how to create a marketing plan. In part one we will define goals and budgets. Defining budgets and goals are the first steps to being able to plan. Budgets inventory the resources available to reach a goal. Goals on the other hand give a place…
Say No Giving A Startup Discounts
To recap, the vendor has very little potential upside if a startup does well. Startups typically involve more work. Most startups are more argumentative than other companies. Startups present a high risk of not being paid. On top of all that, if the startup fails, it’s not a good portfolio…
Spring Free EV Contract Breach
At this point over 30,000 people have read the article about Spring Free EV breaching a contract with Push ROI. This video is to add more context to Spring Free EV’s behavior, and to explain Push ROI’s offers over time.
Stop Worshiping Fake Visionaries
“Elon Musk’s idea for a Hyperloop is not possible, according to experts. The reasons why are complex, but the people saying this cannot work, are often willing to prove it mathematically. At best, it’s dangerous and less efficient than air travel; at worst, it cannot work over any distance long enough…
Is Entrepreneurship An Addiction?
A YouTube video and blog post tell a story of interactions with an entrepreneur that start to sound like heroin addiction In academic work, it seems that entrepreneurship and addiction are related. That entrepreneurs show signs of addictive behavior such as “obsessive thoughts, withdrawal-condensation period, and negative emotion. Similar to the…
Louis Rossmann: Are you investable?
Entrepreneur and right-to-repair advocate Louis Rossmann sparked discussion with a video about being an investable person. In other words, being the kind of person, people find rewarding to help. “Ever[y] young person needs to watch this video, or be taught this lesson at some point. I’m almost 30 now but hearing…