Experts Slam Tennessee's New Law Banning AI Impersonations

Tennessee’s governor has signed into law staunch protections against AI fakes — but there’s cause for concern that its language could be used to criminalize non-AI behavior. In a Nashville honky tonk, TN’s Governor Bill Lee enacted the Ensuring Likeness Voice and Image Security Act — or ELVIS Act, in an apparent reference to the iconic Tennessee singer who’s being resurrected as an AI — which the state is calling a “first-of-its-kind” legislation in a press release touting the newly-enshrined law that seeks civil penalties for nonconsensual AI forgeries. Introduced in January amid growing concerns about AI deepfakes, the ELVIS Act’s rapid legal enshrinement by Tennessee’s governor — who, it should be noted, has also signed multiple anti-LGBTQ bills, including a drag ban, into law — expands upon Tennesse’s existing publicity rights law to ban cloning or otherwise faking the likeness or voice of any individual in the state. Citing a half-dozen recent headline-grabbing examples of generative AI tech being used without consent, the new law outlines civil penalties, including fines of $50,000 per instance of unauthorized “distribution, transmission, or other making available of a personalized cloning service.” While it does allow for certain constitutional exceptions, critics of the bipartisan effort are concerned that it could be twisted or otherwise infringe upon individual or studio rights. “It would absolutely chill the exercise of First Amendment-protected speech, making movies and TV shows based on real people and events,” Ben Sheffner, an attorney for the Motion Picture Association (MPA), told WATE, a Nashville ABC affiliate, earlier…Experts Slam Tennessee's New Law Banning AI Impersonations

Leave a Reply

Your email address will not be published. Required fields are marked *