Fitbit’s smartwatch era is officially dead, and nobody’s really shocked. The writing was on the wall the moment Google rolled out its first Pixel Watch back in October 2022. Google needed a homegrown rival to the Apple Watch, and Fitbit’s tech was the ticket. Now, it’s official: Google has pulled the plug on Fitbit’s Sense and Versa smartwatches, reports TechRadar. From here on out, Fitbit’s portfolio will be strictly fitness trackers like the Charge and Inspire. Any new smartwatch tech, fancy watch faces, or wellness features? Well, those are now exclusive to the Pixel Watch. For longtime Fitbit users, this feels like a punch in the gut, but let’s be real — it was coming. The Fitbit Sense 2 was hailed for its wellness sensors and health insights, making it a favorite for those obsessed with tracking every heartbeat and calorie. Now, owners of recent Fitbit smartwatches like the Sense 2 and Versa 4 are left wondering what’s next. Google is nudging users to switch their Fitbit accounts to Google accounts, promising support through 2025. But who knows how long the hardware will last? Don’t forget that Google has a history of deactivating features post-purchase. As The Verge recently reported, Wi-Fi support and local audio playback were already nixed from Sense 2 and Versa 4. The list goes on: Earlier this year, Fitbit ditched community features like Challenges and Adventures from its app. Meanwhile, the new Pixel Watch 3 comes with free access to some of Fitbit Premium’s best features,…Fitbit smartwatches are history, it’s all about the Pixel Watch now