Google Pushing Its Unsafe Search AI on Users Who Didn’t Opt In

All Aboard Don’t want Google’s experimental AI search feature embedded into your search pages? Too bad. According to Search Engine Land, Google has started unleashing its AI-powered Search Generative Experience (SGE) product, which was previously available for users only on an opt-in basis, into the browsers of users who didn’t choose to partake in Google’s AI search experiment. Google has defended the unsolicited SGE-ification of its platform, telling Search Engine Land that it’s thus far only incorporated SGE automatically into a “subset of queries” that take up a “small percentage of search traffic in the US” and arguing further that the rollout will allow them to glean feedback from the users who, again, didn’t elect to opt into the generative AI search service. Regardless of how limited the effort is, though, the fact that Google’s tentatively starting to test SGE in its open waters feels like a sign that the search giant’s vision for an AI-infused gateway to the internet is still gunning full-steam ahead. Complex Queries For the uninitiated, SGE is a large language model-powered chatbot that sits at the top of Google results pages, where it gobbles web results and recapitulates them into organized, paraphrased answers for various queries. It’ll generally link back to sources, though its sourcing is often flawed. Less-than-trustworthy user-generated content from sites like Reddit or Medium will sometimes be compiled into answers, for example. Today, when we tested the query “today’s news overview,” SGE indeed provided a list of news bullet points, but linked out only…Google Pushing Its Unsafe Search AI on Users Who Didn’t Opt In

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