Google Retroactively Edits Super Bowl Ad to Remove Embarrassing Error Its AI Made

Google appears to have retroactively edited the YouTube video of an advertisement for Gemini, the company’s core AI model, to remove an obvious error the AI made about the global popularity of gouda cheese. On January 30, the search giant released a Super Bowl ad promoting “Google Workspace with Gemini,” which is described by the company as an AI-integrated “upgrade” to its workspace products like Docs, Sheets, and more. In the ad, a down-home Wisconsin cheese mart owner, explaining that the bulk of his business these days is done through e-commerce, discusses how helpful Gemini has been in writing web product descriptions about the various cheeses he sells. The video then shows Gemini being prompted with a request to generate a “description of Smoked Gouda that would appeal to cheese lovers.” In response, the AI produces a short paragraph of copy that, amid glowing sentiments about gouda’s creamy texture, confidently declares that gouda accounts for “50 to 60 percent of the world’s cheese consumption.” X-formerly-Twitter user and travel blogger Nate Hake was quick to call this gouda claim into question. After all, though gouda is certainly popular, 50 to 60 percent of total global consumption is a lot of cheese, especially considering the immense popularity of cheeses like cheddar and mozzarella. The Verge, which first reported on the initial incident over the weekend, consulted a professor of agricultural economics at Cornell University named Andrew Novakovic, who agreed that “while Gouda is likely the most common single variety in world trade, it…Google Retroactively Edits Super Bowl Ad to Remove Embarrassing Error Its AI Made

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