Off the back of 80% year-on-year growth in 2023 – which saw it reach its millionth player – immersive group gaming company, Immersive Gamebox, is announcing plans to significantly expand its in-person gaming experiences in 2024. The company has plans to open 10 new sites throughout 2024, bringing its total number of sites to 40 across the UK, Germany, the United States, Australia, and the United Arab Emirates. Integral to expansion will be the creation of new game experiences for 2024. Adding to existing popular games like Ghostbusters, PAW Patrol, Tetris, Shaun the Sheep, and Squid Games, planned game launches will include Immersive Gamebox Originals created by the in-house team. Additionally, there will be new collaborations with Netflix and Sony, among others, in the upcoming game releases. Franchise agreements will also be central to Immersive Gamebox’s growth strategy, with partnerships due to be announced in countries including Canada and the United Arab Emirates. Creating a new category for group entertainment Image: Immersive Gamebox Founded by the brains behind popular global obstacle endurance series, Tough Mudder, Immersive Gamebox launched in 2018 with a belief that technology should enable families and friends to live in the present, rather than getting lost in unhealthy escapism like virtual reality (VR), the metaverse or social media. It does this through a unique hardware setup that combines projection mapping, sensors, touch screens, and surround sound within a 12ftx12ft interactive ‘gamebox,’ in which groups of 2-6 players play 30-60 minute immersive experiences. Will Dean, co-founder and CEO…Immersive Gamebox eyes deeper international footprint