“Link building is a waste of time for SEO” – At least, that is the claim made by an “SEO expert” on LinkedIn. But is link building a waste of time for better search ranking in 2020? Absolutely not. When Google started, they set themselves apart from other search engines by using off-site factors to improve results. Beginning with the use of inbound links as a primary factor in determining search result placement. Over time Google added many more factors growing in complexity – Probably to the point where an AI now runs the show using thousands of data points, including some so personalized, they likely cannot be accounted for in an SEO strategy. The saying for weight loss is “you cannot outrun a bad diet,” and with SEO, I’d say you cannot out link build a lousy site. If a web page doesn’t provide a good user experience and content that meets Google Bot’s expectation, no amount of links will rank it. Fixing on-page problems are the first step Push ROI takes for any SEO project. But I’ve seen many websites climb up the search results pages after receiving links from a few quality websites, even with several subpar onsite factors. Like most things related to Google (maybe even life), success is the result of an overall score from a combination of factors. If you’re trying to lose weight, you have to be in a caloric deficit. If you stop eating, you will eventually lose weight, up to the…Is Link Building A Waste Of Time In 2020?