Money’s Worth You know how creatives frequently complain about cheapskate clients offering to pay them “in exposure” instead of actual money? Sounds like OpenAI knows exactly what that feels like. When Apple announced its partnership with OpenAI last week, it certainly sounded like it could have been yet another blockbuster deal for the ChatGPT developer, who has already courted billions of dollars from its big daddy backer, Microsoft. But as Bloomberg reports, no hard cash changed hands as part of the deal, and neither party expects a direct boost in revenue. Apple isn’t paying OpenAI, but the thinking goes that it’s more than making up for this by giving the startup tons of exposure, according to Bloomberg’s sources, as it thrusts ChatGPT into the hands of Apple’s hundreds of millions of devices and customers. In return, Apple — notably absent for so long in the generative AI race — can finally get a foothold in the field and get chatbot-crazed customers to use their devices more. And to inject some speculation on our part, perhaps Apple hopes to piggyback off ChatGPT’s household status to vicariously legitimize its new in-house AI effort, “Apple Intelligence.” Fair Share In the long run, both parties obviously hope the deal will yield some additional revenue, directly or indirectly. But before they can get there, there are still a few nagging questions. AI demands ludicrous amounts of processing power, and so if OpenAI sees an influx of users and a boost in how much people use its…It Turns Out Apple Is Only Paying OpenAI in Exposure