After an embarrassing pivot to AI content, BuzzFeed CEO Jonah Peretti says he’s had enough of all the ragebait, clickbait, and fake news. Peretti, who proudly announced in May 2023 that AI will “replace the majority of static content,” and gloated that its AI-generated content was outperforming its pesky human employees, has seemingly turned another leaf. In a rambling new blog post, Peretti argued that a “future where AI takes away our human agency, devalues our labor, and creates social discord” is already here, pointing the finger at tech companies who he said coerced the media into producing a flood of what he calls SNARF (“stakes, novelty, anger, retention, fear”) content, which he says manipulates readers into sticking around. According to Peretti, the use of AI has “already shipped the dystopian AI future many people are worried might come in the future.” “They’ve already delivered a MAGA President that spews SNARF and a woke counter-culture that celebrates the assassination of a health insurance executive — big stakes, lots of novelty, and plenty of anger, retention, and fear!” he wrote. After all those grandiose claims, Peretti announced the launch of a “new social media platform built specifically to spread joy and enable playful creative expression” called — we are not kidding — “BF Island.” Oh, and how will BF Island work? It’ll “allow users to use AI to create and share content,” per Axios. It all rings very hollow. After surrendering BuzzFeed to AI, Peretti is complaining that Facebook and TikTok used AI to trap users,…Jonah Peretti, Who Filled BuzzFeed With AI Slop, Now Says AI Is Threatening Human Agency