Just a heads up, if you buy something through our links, we may get a small share of the sale. It’s one of the ways we keep the lights on here. Click here for more.Google Cloud unveiled its Automotive AI Agent on January 13, naming the Mercedes-Benz CLA as the first vehicle to feature this technology later in 2025. This Agent will improve Mercedes’ MBUX Virtual Assistant, enabling it to handle a broader range of conversational functions with passengers. This next-generation Agent is built on Google’s Gemini LLM and uses Vertex AI. It is tailored to provide automakers with tools to create personalized, intuitive in-car assistants. Mercedes-Benz partners with Google AI Image: Mercedes-Benz The development builds on the preview of Mercedes’ next-generation assistant showcased at CES 2024, though details about its underlying large language model (LLM) were withheld at the time. The current MBUX system supports basic voice commands and retrieves information via ChatGPT and Bing, offering straightforward, static responses similar to Siri or Google Assistant. In contrast, the new assistant, powered by Google’s Automotive AI Agent, promises dynamic, conversational interactions more akin to ChatGPT’s Advanced Voice Mode. It supports multimodal (text, voice, visual) and multilingual inputs, facilitating seamless, multi-turn dialogues and the ability to recall previous conversations. For instance, the AI can identify nearby Italian restaurants, provide reviews, and highlight popular dishes. Moreover, the system integrates Google Maps to deliver real-time, accurate data on over 250 million points of interest, traffic updates, and personalized navigation insights. Ola Källenius, CEO…Mercedes-Benz gets all-new Google Cloud Automotive AI Agent