Elon Musk certainly dominates headlines. Since first announcing plans to, perhaps, buy Twitter, maybe, back in April, he’s remained unavoidable in the tech, media, and business press. Yet, Musk avoids good press, seemingly no matter what it costs him. Musk is polarizing; he and his companies merit scrutiny and will earn criticism from watchdogs. But car fires, racism within Musk’s companies, refusing to pay bills, and even offering an employee a horse for a handjob is not why I say Musk is bad at PR. Take a look at ElonJet. The ElonJet Saga Begins ElonJet was one of several Twitter accounts created by Jack Sweeney that tracked the location of private jets. Sweeney created simple bots parsing data from the FAA and the ADS-B Exchange to publish the flight paths of over a dozen private jets . All of this data is public, and most of it is required by law for planes to fly. Musk seemed very worried about this data being shared, even sending Sweeney a Twitter DM asking him to take the account down. Musk was willing to pay $5,000 to have the account removed. Sweeney, who was 19-years-old at the time, offered to take the account down in exchange for an internship at Tesla. Sweeney had a part-time job at UberJets as a developer due to the skills he demonstrated in making these Twitter accounts. The young man getting an internship at Tesla was neither unreasonable nor much effort for Musk to set up. The Press That Could Have Been The full #elonjet story could have…Musk Avoids Good Press, No Matter What It Costs Him