Dream Machine Snapchat filters are about to hit another level. The popular image-based messaging app has unveiled its upcoming AI model, intended to bring a trippy, augmented reality experience to its millions of users with tech that can transform footage from their smartphone cameras into pretty much whatever they want — so long as they’re okay with it looking more than a little wonky. As shown in an announcement demo, for instance, Snapchat’s new AI can transport its subjects into the world of a “50s sci-fi film” at the whim of a simple text prompt, and even updates their wardrobes to fit in. In practice, the results look more like a jerky piece of stop motion than anything approaching a seamless video. But arguably, the real achievement here is that not only is this being rendered in real-time, but that it’s being generated on the smartphones themselves, rather than on a remote cloud server. Snapchat considers these real-time, local generative AI capabilities a “milestone,” and says they were made possible by its team’s “breakthroughs to optimize faster, more performant GenAI techniques.” The app makers could be onto something: getting power-hungry AI models to run on small, popular devices is something that tech companies have been scrambling to achieve — and there’s perhaps no better way to endear people to this lucrative new possibility than by using it to make them look cooler. Lens Lab Snapchat has been trying out AI features for at least a year now. In a rocky start,…New AI Snapchat Filter Transforms You in Real Time