Nintendo set to outwit scalpers with ample supply of Switch 2

When the Nintendo Switch first hit shelves in 2017, it was the hottest ticket in town – and scalpers made a killing. But Nintendo’s not about to let history repeat itself with the Switch 2. The company’s master plan to outsmart those pesky resellers? Make so many consoles that demand is always met. Genius, right? Nintendo president Shuntaro Furukawa spelled it out in a recent Q&A: “As a countermeasure against resale, we believe that the most important thing is to produce a sufficient number to meet customer demand.” It’s a bold strategy and one that hinges on Nintendo having learned from past mistakes. Remember when the Switch first launched, only to become nearly impossible to find due to supply chain constraints? Those were halcyon days for scalpers, who made bank selling the console at wildly inflated prices. But Furukawa insists those component shortages are behind them, and this time around, they’re ready to meet demand head-on. The stakes are high. The Switch has been a phenomenal success, selling over 141 million units worldwide since its launch. And while the Switch 2 remains officially unannounced (though confirmed to be arriving before March 2025), the hype is already building. Some rumors suggest it could launch as early as Q1 2025, with an OLED version potentially already in production. Of course, Nintendo’s antiscalping plan isn’t just about flooding the market. The company is also exploring other measures, taking into account regional circumstances and legal limitations. And they’ve had some practice – remember when…Nintendo set to outwit scalpers with ample supply of Switch 2

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