Online Gurus Are Beyond Parody

I used to make videos mocking the folks you see in ads on YouTube, Facebook, Instagram, etc. selling you some form of info product. I had to stop, because, while standing in front of a U-Haul place and talking about the haters who will claim I the great, “Dutch Ovens” don’t own all these trucks, the real guru’s ads now surpass parody. John Crestani makes liberal use of a money gun in his videos and a picture of Sam Ovens holding a power drill to a statue is a real ad that I’ve seen on Facebook; I cannot top that. The ads tactics of the people, I will call fake gurus, are intended to be so sensational that they draw attention and get amplified by a certain amount of ridicule. Tai Lopez, the OG of the course selling gurus– leveraging over the top ads to move people into the sales funnel of a “live webinar,” earned media attention from the likes of H3h3 Productions and Funny or Die. The mocking coverage gave the guy meme status, and almost definitely sent more saps into his sales funnel. Now everyone in the game is trying the same thing, doubling down on what worked.  We’ve seen gravitation to the effective extremes happen in many areas, The Soup Nazi was a gag on Seinfeld, but now everyone in every argument draws a Hitler comparison. Godwin’s law is the idea that “If an online discussion (regardless of topic or scope) goes on long enough, sooner or later someone will…Online Gurus Are Beyond Parody

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