The Best Business Advice I’ve Ever Gotten – Mason Pelt
The best business advice I’ve ever gotten is actually two pieces of advice from two different people. Collectively these two pieces of advice are the most valuable I’ve ever been…
Worshiping Visionary Leaders Hurts Innovation
If there is one thing collectively valued by every society in the world, it’s the idea of a visionary. Humans seem to like the concept of someone looking into the…
Focus On Value Not Busy Work
Stop with the busy work, and focus on the value drivers. When business or life are not going well, people often look for anything to do. Doing something may make…
Elon Musk Shows the Limits of Smart Contracts
People breach agreements all the time. The way people violate contracts is not always cut and dry, and remedying those breaches often involves lawyers effectively renegotiating a deal based on…
Five Misconceptions About The Elon Musk Twitter Deal Explained
People are getting a lot of things wrong about the deal between Elon Musk and Twitter, here’s an explanation of five of the most common misconceptions. This article is based…
Short Videos Are Good For Platforms And Bad For Almost Everyone Else
Short-form videos are taking over social media. YouTube, Instagram and Facebook have all gotten redesigns to be more like TikTok. The apps, and sites now showcase walls of videos from…
Startup Discount
“Would you give our startup a discount because we’re a startup?” I’ve been asked versions of this question too many times to count. I used to give startups discounted rates…
How To Create A Marketing Plan: Goals And Budgets
Welcome to Push ROI’s series on how to create a marketing plan. In part one we will define goals and budgets. Defining budgets and goals are the first steps to…
Learning From A Bad Job Listing
You don’t know, what you don’t know. Hold that phrase in mind as I explain why one of the worst job listings I’ve ever seen was so terrible. The company,…
What Is The Difference Between B2B And B2C Marketing?
Someone recently asked me to explain the difference between B2B and B2C marketing strategy. The person didn’t like my answer. Being business-to-business or business-to-consumer is not what changes marketing strategy.…