Learning From A Bad Job Listing
You don’t know, what you don’t know. Hold that phrase in mind as I explain why one of the worst job listings I’ve ever seen was so terrible. The company,…
What Is The Difference Between B2B And B2C Marketing?
Someone recently asked me to explain the difference between B2B and B2C marketing strategy. The person didn’t like my answer. Being business-to-business or business-to-consumer is not what changes marketing strategy.…
Connecting Liver King, Kanye West (Ye), And The Twitter Files
If a single thread connects Liver King getting “outed” for steroid use, Kanye West (now Ye) making an insane appearance on InfoWars, and the “Twitter files,” it would have to…
Content Syndication Is The New Guest Blogging
My approach to distributing my writing has changed dramatically over the years. I used to be pretty pro guest blogging, and now not so much. Explaining my current syndication approach…
Musk Avoids Good Press, No Matter What It Costs Him
Elon Musk certainly dominates headlines. Since first announcing plans to, perhaps, buy Twitter, maybe, back in April, he’s remained unavoidable in the tech, media, and business press. Yet, Musk avoids…
How To Handle Negative Feedback In Social Media Like A Pro
Ed Note: This article was written by Push ROI’s Mason Pelt, and first published in Social Media Week on May 29, 2015 prior to the Adweek acquisition. When you are running a social media page…
That’s a Dysfunctional Business Not a Family
When someone I’m considering working with says, “we’re a family” or anything similar about their business relationships, I start backing away slowly. I’ve almost written this post a few times,…
6 Tricks PR Professionals Use to Get Press
Ed Note: This article was written by Push ROI’s Mason Pelt, and first published in Social Media Week on March 31, 2017 prior to the Adweek acquisition. Need some tools and tricks to…
Conducting Job Interviews Without Creating Enemies
So your business is growing, and you’re conducting interviews, big congrats. Here are some tips to improve the job interview process over the standard “so tell me about yourself” line…
Stop Letting Fame Trump Talent In Publishing And Entrepreneurship
Neil Gaiman is known as one of the greatest living authors. In ’98, when he pitched his publisher the idea for American Gods, it was approved from a short description.…