What is algorithmic amplification and why should we care?
Which type of AI shapes our online experiences the most? Probably recommendation algorithms, which are used to generate our social media feeds by predicting what we’re most likely to engage…
GPT-4 and professional benchmarks: the wrong answer to the wrong question
OpenAI didn’t release much information about GPT-4 — not even the size of the model — but heavily emphasized its performance on professional licensing exams and other standardized tests. For…
OpenAI’s policies hinder reproducible research on language models
Researchers rely on ML models created by companies to conduct research. One such model, OpenAI’s Codex, has been used in about a hundred academic papers1. Codex, like other OpenAI models,…
A misleading open letter about sci-fi AI dangers ignores the real risks
The Future of Life Institute released an open letter asking for a 6-month pause on training language models “more powerful than” GPT-4. Over 1,000 researchers, technologists, and public figures have…
How To Create A Marketing Plan: Goals And Budgets
Welcome to Push ROI’s series on how to create a marketing plan. In part one we will define goals and budgets. Defining budgets and goals are the first steps to…
Learning From A Bad Job Listing
You don’t know, what you don’t know. Hold that phrase in mind as I explain why one of the worst job listings I’ve ever seen was so terrible. The company,…
What Is The Difference Between B2B And B2C Marketing?
Someone recently asked me to explain the difference between B2B and B2C marketing strategy. The person didn’t like my answer. Being business-to-business or business-to-consumer is not what changes marketing strategy.…
Connecting Liver King, Kanye West (Ye), And The Twitter Files
If a single thread connects Liver King getting “outed” for steroid use, Kanye West (now Ye) making an insane appearance on InfoWars, and the “Twitter files,” it would have to…
Content Syndication Is The New Guest Blogging
My approach to distributing my writing has changed dramatically over the years. I used to be pretty pro guest blogging, and now not so much. Explaining my current syndication approach…
Musk Avoids Good Press, No Matter What It Costs Him
Elon Musk certainly dominates headlines. Since first announcing plans to, perhaps, buy Twitter, maybe, back in April, he’s remained unavoidable in the tech, media, and business press. Yet, Musk avoids…