Pinterest Changes User Terms So It Can Train AI on User Data and Photos, Regardless of When They Were Posted

Pinterest has updated its privacy policy to reflect its use of platform user data and images to train AI tools. A new clause, published this week on the company’s website, outlines that Pinterest will use its patrons’ “information to train, develop and improve our technology such as our machine learning models, regardless of when Pins were posted.” In other words, it seems that any piece of content, published at any point in the social media site’s long history — it’s been around since 2010 — is subject to being fed into an AI model. In the update, Pinterest claims its goal in training AI is to “improve the products and services of our family of companies and offer new features.” Pinterest has promoted tools like a feature that lets users search by body type and its AI-powered ad suite, which according to Pinterest’s most recent earnings report has boosted ad spending on the platform. The company is also building a text-to-image “foundational” AI model, dubbed Pinterest Canvas, which it says is designed for “enhancing existing images and products on the platform.” The platform has stressed that there is an opt-out button for the AI training, and says it doesn’t train its models on data from minor users. Pinterest is the latest tech company to position itself to swallow user data for AI training, following suit with Meta, which owns Facebook and Instagram, Reddit, and Google, among others. The immediate applications vary — Meta and Google, for instance, are funnelling data into systems…Pinterest Changes User Terms So It Can Train AI on User Data and Photos, Regardless of When They Were Posted

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