Pluralistic: Google reneged on the monopolistic bargain; The Bezzle excerpt (Part IV) (21 Feb 2024)

Today’s links Google reneged on the monopolistic bargain: A search monopolist should never do a layoff, buyback or dividend for so long as it’s enshittifying. The Bezzle excerpt (Part IV): LA Sheriff’s Deputies are the most violent gangs in LA. Hey look at this: Delights to delectate. This day in history: 2009, 2014, 2019, 2023 Colophon: Recent publications, upcoming/recent appearances, current writing projects, current reading Google reneged on the monopolistic bargain (permalink) A funny thing happened on the way to the enshittocene: Google – which astonished the world when it reinvented search, blowing Altavista and Yahoo out of the water with a search tool that seemed magic – suddenly turned into a pile of shit. Google’s search results are terrible. The top of the page is dominated by spam, scams, and ads. A surprising number of those ads are scams. Sometimes, these are high-stakes scams played out by well-resourced adversaries who stand to make a fortune by tricking Google: https://www.nbcnews.com/tech/tech-news/phone-numbers-airlines-listed-google-directed-scammers-rcna94766 But often these scams are perpetrated by petty grifters who are making a couple bucks at this. These aren’t hyper-resourced, sophisticated attackers. They’re the SEO equivalent of script kiddies, and they’re running circles around Google: https://pluralistic.net/2023/02/24/passive-income/#swiss-cheese-security Google search is empirically worsening. The SEO industry spends every hour that god sends trying to figure out how to sleaze their way to the top of the search results, and even if Google defeats 99% of these attempts, the 1% that squeak through end up dominating the results page for any consequential query:…Pluralistic: Google reneged on the monopolistic bargain; The Bezzle excerpt (Part IV) (21 Feb 2024)

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