Super Bowl Ads Predicted the Dot Com and Crypto Bubbles. This Year's Will Be Filled With Ads for AI Companies

Are Super Bowl ads the nail in the coffin for tech bubbles? We’ll soon find out after this year’s game, which is expected to feature tons of adverts for artificial intelligence. AI ads are, per The Hollywood Reporter’s insider source, going to make a huge splash during next weekend’s Super Bowl. “AI is coming. If it’s not already here in almost every business, it will be coming like a freight train,” Mark Evans, Fox Sports’ executive VP for ad sales, told the magazine. “So you will see some more AI-focused creative, which I think intuitively would be expected.” Evans stayed mum on which companies were buying up expensive ad time during the game, which can run as high as $8 million for a 30-second slot. He did admit, however, that AI companies and others that have invested in the technology will be represented. There’s little surprise that AI will dominate the airwaves during the sporting event given the persistent hype surrounding the tech, but what remains to be seen is whether that technology will suffer the same fate as the others that splashed across similar ad spots in years past — before going down in flames in spectacular fashion. In early 2000, Super Bowl XXXIV featured a whopping 14 ads from web-based companies that spent an average of $2.2 million per 30-second spot, representing roughly 20 percent of that year’s 60 ads per an analysis from Thomas Weisel Partners. Retrospectively referred to as the “Dot-Com Super Bowl,” the event was considered…Super Bowl Ads Predicted the Dot Com and Crypto Bubbles. This Year's Will Be Filled With Ads for AI Companies

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