break the rules not the laws
B2B tech PR is currently amid transformation. The old approach, reliant on press releases and conventional media, is being replaced. The modern tech PR practitioner must be skillful in crafting…
Continue Reading The future of B2B tech PR: Trends and predictions
Someone recently asked me to explain the difference between B2B and B2C marketing strategy. The person didn’t like my answer. Being business-to-business or business-to-consumer is not what changes marketing strategy.…
Someone recently asked me to explain the difference between B2B and B2C marketing strategy. The person didn’t like my answer. Being business-to-business or business-to-consumer is not what changes marketing strategy.…