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Help Us Investigate Surveillance Marketing Using Facebook Data
Surveillance marketers are upping their game. Instead of relying on tracking pixels, companies are now sending tracking data directly to one anotherHelp Us Investigate Surveillance Marketing Using Facebook Data
5 ways your nonprofit can rock social content marketing
Social media is a fantastic tool to raise awareness and tell your story. And that is exactly what most nonprofits need. Here’s how to utilize social media for marketing your…
Why eSports Needs Real Content Marketing
eSports seems to be coming of age in 2018. Overwatch league claims they beat Thursday night football ratings and Ninja (with the help of Drake) broke the largest concurrent viewer…
Being A Clout Chaser Is Not A Marketing Strategy
Besides growing revenue most businesses have a handful of marketing goals, and some of them distract from growing the bottom line. One of the more common goals is to gain…
What Is A Fair Marketing Test?
When it comes to marketing, I’ve heard many people say they “tried [blank], and it didn’t work.” But most of the time, it seems a marketing channel went untested. Spending…
What Is The Difference Between B2B And B2C Marketing?
Someone recently asked me to explain the difference between B2B and B2C marketing strategy. The person didn’t like my answer. Being business-to-business or business-to-consumer is not what changes marketing strategy.…
How To Create A Marketing Plan: Goals And Budgets
Welcome to Push ROI’s series on how to create a marketing plan. In part one we will define goals and budgets. Defining budgets and goals are the first steps to…
How To Create A Marketing Plan: Goals And Budgets
Welcome to Push ROI’s series on how to create a marketing plan. In part one we will define goals and budgets. Defining budgets and goals are the first steps to…
What Is The Difference Between B2B And B2C Marketing?
Someone recently asked me to explain the difference between B2B and B2C marketing strategy. The person didn’t like my answer. Being business-to-business or business-to-consumer is not what changes marketing strategy.…