What Is The Difference Between B2B And B2C Marketing?

Someone recently asked me to explain the difference between B2B and B2C marketing strategy. The person didn’t like my answer. Being business-to-business or business-to-consumer is not what changes marketing strategy. If the organization is a single-person household or a large multinational company, a human is making buying decisions. Who the decision makers are, what they consider value drivers, how much they are willing to pay, and how they make buying decisions (among other factors, like goals and budgets) determine the strategy and messaging used in marketing. Saying B2B or B2C clarifies virtually no information needed to craft a strategy. Services like credit repair are mostly B2C but have relationship based sales processes that often resemble those of professional services catering to enterprise firms. Purely B2B tools that cater to small businesses may not have any form of sales team. Saying B2B also doesn’t expressly clarify the price point. Sure, some B2B offerings reach dollar figures above the budgets of even the wealthiest of individual humans. But the price of a new home security system, roof repair, or divorce attorney is greater than the costs for many strictly B2B offerings. I’ve marketed both CRM and asset management systems that cost less than a cheap used car. The core of marketing is learning about your customers, competition, and broad ecosystem to craft messaging and define tactics to disseminate that message. Trying to reach the target customers with the messaging that appeals to them is marketing as efficiently as possible. A Super Bowl…What Is The Difference Between B2B And B2C Marketing?

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