Why eSports Needs Real Content Marketing

eSports seems to be coming of age in 2018. Overwatch league claims they beat Thursday night football ratings and Ninja (with the help of Drake) broke the largest concurrent viewer record on twitch.com with 626,000 viewers. This year eSports is earning a lot of hype; but is the hype keeping consumer attention? In Dallas, Texas, we’ve seen massive growth in eSports. Four teams made the DFW metroplex their home base this year. But after the inaugural Overwatch League season ends, and the venture capital money runs out in a few years what will happen? Most of the marketing I’ve seen are “flash in the pan” spikes of exposure. Bursts of marketing success often gain attention in the short term and fail to grow a brand outside of their industry. I fear that most of these organizations will die without consistent, and authentic content. The Dallas Fuel, our local overwatch team, put up a billboard around the corner from their office. They used it to push social media engagements with a contest on Twitter. DALLAS LOCALS! Take a selfie in front of the @OverwatchLeague billboard and you could get a Dallas Fuel hat! Post your photo on Twitter using the hashtag #BurnBlue and #Selfie pic.twitter.com/07NgmqaiCg — Dallas Fuel (@DallasFuel) January 9, 2018 Looking at the hashtag on Twitter, it seems they earned a bit of momentary engagement. I’m sure they use other marketing as well, but I haven’t seen much of it. Billboards, even without the added social push, still work. And,…Why eSports Needs Real Content Marketing

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