When someone asked what my job was, I used to tell them I was a “Consultant”. This was an accurate title. I worked with companies, largely on digital marketing, video, and product planning. I’ve stopped using the title, however, and should have given it up sooner. A few years ago, a client told me I wasn’t a “consultant” because I was doing work. That may or may not have been true, but I should have changed my branding at that time. I kept the title because, to me, taking a consultative approach meant acting like a doctor. If someone goes to a doctor, they don’t just say “give me chemo”. Good, heck, even mediocre doctors diagnose patients and give them possible treatment options. My goal was separating myself from the service provider whose proverbial service hammer causes everything to look like a nail. Yes, if someone called me and said they wanted YouTube marketing, I was always happy to provide the service. But what I aspired to be was someone a company could call when they needed to know what services they should use. The part of Miracle on 34th Street when the Macy’s Santa Claus is sending people to Gimbels rubbed off on me. An aspect of my career I’m proudest of is how many times I told someone they didn’t need a service they called me about. I felt the consultant moniker was the best way to convey the message of what I aspired to be professionally. The…Why I Stopped Calling Myself A Consultant