{"id":183,"date":"2022-10-03T20:53:07","date_gmt":"2022-10-03T20:53:07","guid":{"rendered":"https:\/\/www.godefy.com\/?p=183"},"modified":"2022-10-03T20:53:07","modified_gmt":"2022-10-03T20:53:07","slug":"how-to-build-a-marketing-plan-goals-budgets","status":"publish","type":"post","link":"https:\/\/www.godefy.com\/how-to-build-a-marketing-plan-goals-budgets\/","title":{"rendered":"How To Build A Marketing Plan: Goals &#038; Budgets"},"content":{"rendered":"\n<p>Welcome to Push ROI\u2019s series on&nbsp;<a href=\"https:\/\/pushroi.com\/category\/how-to-create-a-marketing-plan\/\">how to create a marketing plan<\/a>. In part one we will define goals and budgets. Defining budgets and goals are the first steps to being able to plan.<\/p>\n\n\n\n<p>Budgets inventory the resources available to reach a goal. Goals on the other hand give a place to aim. To quote Zig Ziglar, \u201cIf you aim at nothing, you will hit it every time.\u201d<\/p>\n\n\n\n<p>Goals dictate actions, and actions dictate outcomes. Consider how you would train if you wanted to run a marathon versus if you wanted to powerlift. The goals are different, so too are the steps to reach them.<\/p>\n\n\n\n<p>This article is based on the following video presentation.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How To Create A Marketing Plan: Goals &amp; Budgets (pt. 1)\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/mefQZWH22Rk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to Push ROI\u2019s series on&nbsp;how to create a marketing plan. In part one we will define goals and budgets. Defining budgets and goals are the first steps to being&hellip; <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,6],"tags":[],"_links":{"self":[{"href":"https:\/\/www.godefy.com\/wp-json\/wp\/v2\/posts\/183"}],"collection":[{"href":"https:\/\/www.godefy.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.godefy.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.godefy.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.godefy.com\/wp-json\/wp\/v2\/comments?post=183"}],"version-history":[{"count":0,"href":"https:\/\/www.godefy.com\/wp-json\/wp\/v2\/posts\/183\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.godefy.com\/wp-json\/wp\/v2\/media?parent=183"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.godefy.com\/wp-json\/wp\/v2\/categories?post=183"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.godefy.com\/wp-json\/wp\/v2\/tags?post=183"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}