{"id":3000,"date":"2023-03-31T15:49:02","date_gmt":"2023-03-31T15:49:02","guid":{"rendered":"https:\/\/www.godefy.com\/microsoft-already-jamming-ads-into-bing-ai-results\/"},"modified":"2023-03-31T15:49:02","modified_gmt":"2023-03-31T15:49:02","slug":"microsoft-already-jamming-ads-into-bing-ai-results","status":"publish","type":"post","link":"https:\/\/www.godefy.com\/microsoft-already-jamming-ads-into-bing-ai-results\/","title":{"rendered":"Microsoft Already Jamming Ads Into Bing AI Results"},"content":{"rendered":"<p>AI Ads Well, that was fast. Microsoft has confirmed that it&#8217;s squeezing ads into the answers of its Bing AI chatbot, which it only introduced last month \u2014 an expected but surprisingly cash-grabby addition to a product that still needs a lot of finetuning. In a blog post published Wednesday, the company revealed that it&#8217;s &#8220;exploring placing ads in the chat experience to share the ad revenue with partners whose content contributed to the chat response.&#8221; For instance, when Google engineer Debarghya Das asked the chatbot about finding the cheapest car Honda makes, the Bing AI included a link to ad partner TrueCar.\u00a0Great \u2014 AI results polluted with pay-to-play inclusions. Bing Chat now has Ads! It&#039;s going to be fascinating to see how the unit economics of Ads in language models will unfold and affect search advertising. 1\/3 pic.twitter.com\/o5YjRjikOP &mdash; Deedy (@debarghya_das) March 29, 2023 Monetize This Be prepared to see Microsoft experiment with different ways to squeeze ads into its chatbot&#8217;s answers. &#8220;Since the new Bing is in preview, there may be some variability in how it\u2019s currently showing up,&#8221; Caitlin Roulston, a director of communications at Microsoft, told The Verge. &#8220;We\u2019re still exploring new opportunities for ad experiences and will share more over time.&#8221; The move sheds light on Microsoft&#8217;s real motivations for its newfangled AI chatbot. Despite the very real risks the tech poses \u2014 Microsoft is clearly still struggling to find a way to meaningfully integrate AI into its Bing search engine \u2014 the tech giant&#8230;<a href=\"https:\/\/futurism.com\/the-byte\/microsoft-ads-bing-ai\">Microsoft Already Jamming Ads Into Bing AI Results<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>AI Ads Well, that was fast. Microsoft has confirmed that it&#8217;s squeezing ads into the answers of its Bing AI chatbot, which it only introduced last month \u2014 an expected&hellip; <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[476,586,300,588,254,589,261,587,12,295],"_links":{"self":[{"href":"https:\/\/www.godefy.com\/wp-json\/wp\/v2\/posts\/3000"}],"collection":[{"href":"https:\/\/www.godefy.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.godefy.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.godefy.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.godefy.com\/wp-json\/wp\/v2\/comments?post=3000"}],"version-history":[{"count":0,"href":"https:\/\/www.godefy.com\/wp-json\/wp\/v2\/posts\/3000\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.godefy.com\/wp-json\/wp\/v2\/media?parent=3000"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.godefy.com\/wp-json\/wp\/v2\/categories?post=3000"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.godefy.com\/wp-json\/wp\/v2\/tags?post=3000"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}