{"id":3178,"date":"2023-04-09T04:31:35","date_gmt":"2023-04-09T04:31:35","guid":{"rendered":"https:\/\/www.godefy.com\/6-tricks-pr-professionals-use-to-get-press-2\/"},"modified":"2023-04-09T04:31:35","modified_gmt":"2023-04-09T04:31:35","slug":"6-tricks-pr-professionals-use-to-get-press-2","status":"publish","type":"post","link":"https:\/\/www.godefy.com\/6-tricks-pr-professionals-use-to-get-press-2\/","title":{"rendered":"6 Tricks PR Professionals Use to Get Press"},"content":{"rendered":"<p>Ed Note: This article was written by Push ROI&#8217;s\u00a0Mason Pelt,\u00a0and first published in\u00a0Social Media Week on March 31, 2017 prior to the Adweek acquisition. Need some tools and tricks to promote your brand with PR? Here are some of the methods I\u2019ve used to be more successful with PR strategy, execution, and results. 1. Direct Outreach Beats A Press Release If you\u2019re after traditional media attention, you\u2019ve probably considered publishing a press release. For branding, press releases offer value. But I\u2019ve never seen significant media coverage result solely from a wire service. If you want coverage, nothing will beat personalized pitches to relevant journalists. Google news and tools like\u00a0Muck Rack\u00a0will help you find who\u2019s interested in stories like yours. Once you have a list of people to contact. Send each person a short, to the point message explaining why your story is relevant to their audience. Check out this article\u00a0how to get press\u00a0for more detailed ways of finding and contacting journalists. 2. Use the tool, \u201cHelp A Reporter Out\u201d Help A Reporter Out \u2013\u00a0HARO\u00a0is a helpful free tool that reverses the pitching process. Instead of pitching a story to journalists; HARO gives you a list of journalists working on stories. As a writer, this tool makes my life easier. Instead of calling around for sources to quote, I send HARO a description of the source I need, and the request goes out to their email list. These topic sorted requests are sent three times a day. Example \u2013 A reporter&#8230;<a href=\"https:\/\/pushroi.com\/6-tricks-pr-professionals-use-to-get-press\/\">6 Tricks PR Professionals Use to Get Press<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ed Note: This article was written by Push ROI&#8217;s\u00a0Mason Pelt,\u00a0and first published in\u00a0Social Media Week on March 31, 2017 prior to the Adweek acquisition. Need some tools and tricks to&hellip; <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[300,317,318,321,12,320,319,295],"_links":{"self":[{"href":"https:\/\/www.godefy.com\/wp-json\/wp\/v2\/posts\/3178"}],"collection":[{"href":"https:\/\/www.godefy.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.godefy.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.godefy.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.godefy.com\/wp-json\/wp\/v2\/comments?post=3178"}],"version-history":[{"count":0,"href":"https:\/\/www.godefy.com\/wp-json\/wp\/v2\/posts\/3178\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.godefy.com\/wp-json\/wp\/v2\/media?parent=3178"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.godefy.com\/wp-json\/wp\/v2\/categories?post=3178"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.godefy.com\/wp-json\/wp\/v2\/tags?post=3178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}