{"id":3204,"date":"2023-04-09T04:31:39","date_gmt":"2023-04-09T04:31:39","guid":{"rendered":"https:\/\/www.godefy.com\/three-non-technical-seo-mistakes-that-make-me-scream\/"},"modified":"2023-04-09T04:31:39","modified_gmt":"2023-04-09T04:31:39","slug":"three-non-technical-seo-mistakes-that-make-me-scream","status":"publish","type":"post","link":"https:\/\/www.godefy.com\/three-non-technical-seo-mistakes-that-make-me-scream\/","title":{"rendered":"Three Non Technical SEO Mistakes That Make Me Scream"},"content":{"rendered":"

As most blog posts about search optimization are either restating something Google or a Google employee said publicly; or very thin content in the hopes of getting links, I write very little about SEO. But with clients, I see a few non-technical SEO problems on repeat, and having conversations about avoiding these mistakes takes up a lot of time. So here are three non-technical SEO mistakes to avoid. Assuming people are searching for something The example I always give is a friend who wanted to start a travel blog called “strategic travel info” for the SEO value. The problem is that no one, at the time or now, seems to search for “strategic travel” — ahrefs shows under ten monthly global searches. And when I Googled the phrase in quotes, one of the only things that show up is a blog post I wrote years ago\u00a0using this strategic travel example. Using a name that includes three easily understood dictionary words has advantages. It’s easy to brand words people understand and can spell. It’s also possible that by using a name like “strategic travel info” for a blog that created a lot of high-quality content and was shared widely, that term would see a significant spike in search volume. We see this all the time with brand names; ahrefs shows “squatty potty” receives nearly 200,000 global monthly searches. Fame can generate searches, but don’t expect fame to be forthcoming unless you have the budget for a viral marketing campaign. If no…Three Non Technical SEO Mistakes That Make Me Scream<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

As most blog posts about search optimization are either restating something Google or a Google employee said publicly; or very thin content in the hopes of getting links, I write… <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[300,109,602,1346,1348,299,1347,136,12,1345,295],"_links":{"self":[{"href":"https:\/\/www.godefy.com\/wp-json\/wp\/v2\/posts\/3204"}],"collection":[{"href":"https:\/\/www.godefy.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.godefy.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.godefy.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.godefy.com\/wp-json\/wp\/v2\/comments?post=3204"}],"version-history":[{"count":0,"href":"https:\/\/www.godefy.com\/wp-json\/wp\/v2\/posts\/3204\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.godefy.com\/wp-json\/wp\/v2\/media?parent=3204"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.godefy.com\/wp-json\/wp\/v2\/categories?post=3204"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.godefy.com\/wp-json\/wp\/v2\/tags?post=3204"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}