{"id":3205,"date":"2023-04-09T04:31:39","date_gmt":"2023-04-09T04:31:39","guid":{"rendered":"https:\/\/www.godefy.com\/facebook-makes-more-money-without-the-news-feed-algorithm\/"},"modified":"2023-04-09T04:31:39","modified_gmt":"2023-04-09T04:31:39","slug":"facebook-makes-more-money-without-the-news-feed-algorithm","status":"publish","type":"post","link":"https:\/\/www.godefy.com\/facebook-makes-more-money-without-the-news-feed-algorithm\/","title":{"rendered":"Facebook Makes More Money Without The News Feed Algorithm"},"content":{"rendered":"

Facebook’s been in the backdrop of most of our lives since 2012 when the social network reached 1 billion users, has been making extra spicy headlines over the last month. We’ve seen a large leak of\u00a0documents from a Facebook whistleblower, a\u00a0congressional hearing, an announced\u00a0name change, a\u00a0name change, and much grandstanding by lawmakers and pundits about the platform.\u00a0 I\u00a0stopped using Facebook\u00a0proper almost entirely years ago. Still, I have a cursory understanding of the service and a perhaps firmer grasp of the ad economy that funds it. I don’t want to come across as shilling for Facebook because\u00a0I’m no fan of the company, and I know my opinions are rarely worth the paper it would take to print them. However, this is a nugget that I find interesting within all the histrionics.\u00a0 Facebook makes more money without the algorithm, but engagement drops.\u00a0 According to\u00a0Alex Kantrowitz, one of the reporters with access to a large trove of leaked Facebook documents.\u00a0 “In February 2018, a Facebook researcher all but shut off the News Feed ranking algorithm for .05% of Facebook users. “What happens if we delete ranked News Feed?” they asked in an internal report summing up the experiment. Their findings: Without a News Feed algorithm, engagement on Facebook drops significantly, people hide 50% more posts, content from Facebook Groups rises to the top, and \u2014 surprisingly \u2014 Facebook makes even more money from users scrolling through the News Feed.” It’s seemingly\u00a0a surprise to most people, who, like me, assume the Facebook algorithm’s entire…Facebook Makes More Money Without The News Feed Algorithm<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Facebook’s been in the backdrop of most of our lives since 2012 when the social network reached 1 billion users, has been making extra spicy headlines over the last month.… <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[1350,300,952,1351,432,433,158,1349,12,295,314],"_links":{"self":[{"href":"https:\/\/www.godefy.com\/wp-json\/wp\/v2\/posts\/3205"}],"collection":[{"href":"https:\/\/www.godefy.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.godefy.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.godefy.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.godefy.com\/wp-json\/wp\/v2\/comments?post=3205"}],"version-history":[{"count":0,"href":"https:\/\/www.godefy.com\/wp-json\/wp\/v2\/posts\/3205\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.godefy.com\/wp-json\/wp\/v2\/media?parent=3205"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.godefy.com\/wp-json\/wp\/v2\/categories?post=3205"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.godefy.com\/wp-json\/wp\/v2\/tags?post=3205"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}