{"id":3247,"date":"2023-04-12T06:08:46","date_gmt":"2023-04-12T06:08:46","guid":{"rendered":"https:\/\/www.godefy.com\/woke-companies-arent-going-broke"},"modified":"2023-04-12T06:08:46","modified_gmt":"2023-04-12T06:08:46","slug":"woke-companies-arent-going-broke","status":"publish","type":"post","link":"https:\/\/www.godefy.com\/woke-companies-arent-going-broke\/","title":{"rendered":"Woke Companies Aren\u2019t Going Broke"},"content":{"rendered":"<p>The goal of so-called woke companies is to make money. Outrage or praise are just attention units, and the companies are amoral. I just published about why I think Bud Light&#8217;s association with Dylan Mulvaney, and the conservative backlash is effective marketing. Mulvaney has 10 million followers on TikTok, 1.8 million on Instagram. Honestly that&#8217;s not much in terms of influencer status. With no Twitter, and a non active YouTube with under 10k subs Mulvaney is a lower mid level influencer. But the situation garnered several hundred million impressions for Bud Light. I just counted 61 mainstream articles mentioning this situation in the last 48 hours. I&#8217;m too lazy to calculate out the rack rates for buying that much advertising, but conservatively $322,000 worth of earned media, in the last 48 hours, and that is not the period of peek popularity for the topic. Writing for Rolling Stone Miles Klee examines a long list of companies from Keurig to The NFL that &#8220;got woke&#8221; but also got the bag. Companies That Get \u2018Woke\u2019 Aren\u2019t Going Broke \u2014 They\u2019re More Profitable Than EverBy: Miles Klee, April 8, 2023, rollingstone.com From the article, &#8220;So, how is Keurig doing now? The parent company, Keurig Green Mountain, acquired Dr Pepper Snapple Group in a $18.7-billion deal in 2018, forming Keurig Dr Pepper Inc. \u2014 the\u00a0third-largest beverage company\u00a0in North America. This behemoth\u2019s annual gross profits have swelled ever since, reaching $7.3 billion in 2022, a nearly\u00a05 percent increase\u00a0from the previous year. Turns out a handful&#8230;<a href=\"https:\/\/www.masonpelt.com\/woke-companies-arent-going-broke\/\">Woke Companies Aren\u2019t Going Broke<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The goal of so-called woke companies is to make money. Outrage or praise are just attention units, and the companies are amoral. I just published about why I think Bud&hellip; <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[885,300,1107,119,1221,12,295,446],"_links":{"self":[{"href":"https:\/\/www.godefy.com\/wp-json\/wp\/v2\/posts\/3247"}],"collection":[{"href":"https:\/\/www.godefy.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.godefy.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.godefy.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.godefy.com\/wp-json\/wp\/v2\/comments?post=3247"}],"version-history":[{"count":0,"href":"https:\/\/www.godefy.com\/wp-json\/wp\/v2\/posts\/3247\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.godefy.com\/wp-json\/wp\/v2\/media?parent=3247"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.godefy.com\/wp-json\/wp\/v2\/categories?post=3247"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.godefy.com\/wp-json\/wp\/v2\/tags?post=3247"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}