{"id":3312,"date":"2023-04-17T18:35:58","date_gmt":"2023-04-17T18:35:58","guid":{"rendered":"https:\/\/www.godefy.com\/brands-as-people-people-as-brands"},"modified":"2023-04-17T18:35:58","modified_gmt":"2023-04-17T18:35:58","slug":"brands-as-people-people-as-brands","status":"publish","type":"post","link":"https:\/\/www.godefy.com\/brands-as-people-people-as-brands\/","title":{"rendered":"Brands As People, People As Brands"},"content":{"rendered":"

On a call for a long-dead startup building its empire on Google+, someone, a person, objected to being paid to appear in a commercial promoting a class they sold because of how it would impact their brand. They were a chef, not a famous one. But in July of 2011, they had quickly amassed a following of about 6,000 in under a month on the hot emerging social network that was Google+, and they believed fame was on the horizon. Google+ launched with hype in 2011. Even a flurry of new players fighting to capture the mindshare of an uncertain Twitter doesn’t match the hype I saw around Google’s new social network. It was a big deal in June, July, and part of August in 2011. The startup I worked with used Google+ to connect experts with people who wanted one-on-one online instruction. Solid as a concept, and outsourcing almost the entirety of product development to the rapidly growing social network arm of a major tech company left startup costs at nearly zero. R.I.P. Google+ June 28, 2011 – [Technically] April 2, 2019 In November of 2011, The BBC ran an article titled ‘Google denies Google+ death reports‘. The BBC joined the chatter after most of the tech press had already called the time of death. A critical mass of normal users abandoned Google+ by September. In January 2012, Google made signing up for a Google+ account mandatory to create a Google account. But just because you make a horse create…Brands As People, People As Brands<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

On a call for a long-dead startup building its empire on Google+, someone, a person, objected to being paid to appear in a commercial promoting a class they sold because… <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[300,1688,113,12,295],"_links":{"self":[{"href":"https:\/\/www.godefy.com\/wp-json\/wp\/v2\/posts\/3312"}],"collection":[{"href":"https:\/\/www.godefy.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.godefy.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.godefy.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.godefy.com\/wp-json\/wp\/v2\/comments?post=3312"}],"version-history":[{"count":0,"href":"https:\/\/www.godefy.com\/wp-json\/wp\/v2\/posts\/3312\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.godefy.com\/wp-json\/wp\/v2\/media?parent=3312"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.godefy.com\/wp-json\/wp\/v2\/categories?post=3312"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.godefy.com\/wp-json\/wp\/v2\/tags?post=3312"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}