{"id":3390,"date":"2023-04-25T19:27:07","date_gmt":"2023-04-25T19:27:07","guid":{"rendered":"https:\/\/www.godefy.com\/push-roi-capital-spent-deployed-and-made-up"},"modified":"2023-04-25T19:27:07","modified_gmt":"2023-04-25T19:27:07","slug":"push-roi-capital-spent-deployed-and-made-up","status":"publish","type":"post","link":"https:\/\/www.godefy.com\/push-roi-capital-spent-deployed-and-made-up\/","title":{"rendered":"Push ROI: Capital Spent, Deployed, And Made Up"},"content":{"rendered":"<p>I wrote a post for Push ROI, about startup BS. I hope you&#8217;ll enjoy it. Capital: Spent, Deployed, Made Up Most of you live in a fantasy land, where numbers are not real and, therefore may be anything you want. This comes up across every situation; a founder believes the total addressable market is the entire population of the earth, or that the conversion rate will be an easy-to-calculate 5%, or that ad spending scales perfectly across budgets, leaving no change in efficiency between $100, and $100 million. This is all nonsense, but it is at least such unrefined nonsense that everyone knows the speaker is diluted.Mason Pelt, April 25, 2023, pushroi.com The post Push ROI: Capital Spent, Deployed, And Made Up appeared first on Mason Pelt.<a href=\"https:\/\/www.masonpelt.com\/push-roi-capital-spent-deployed-and-made-up\/\">Push ROI: Capital Spent, Deployed, And Made Up<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I wrote a post for Push ROI, about startup BS. I hope you&#8217;ll enjoy it. Capital: Spent, Deployed, Made Up Most of you live in a fantasy land, where numbers&hellip; <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[29,300,1939,1940,1938,296,294,1941,12,295],"_links":{"self":[{"href":"https:\/\/www.godefy.com\/wp-json\/wp\/v2\/posts\/3390"}],"collection":[{"href":"https:\/\/www.godefy.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.godefy.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.godefy.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.godefy.com\/wp-json\/wp\/v2\/comments?post=3390"}],"version-history":[{"count":0,"href":"https:\/\/www.godefy.com\/wp-json\/wp\/v2\/posts\/3390\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.godefy.com\/wp-json\/wp\/v2\/media?parent=3390"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.godefy.com\/wp-json\/wp\/v2\/categories?post=3390"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.godefy.com\/wp-json\/wp\/v2\/tags?post=3390"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}