{"id":59,"date":"2022-03-30T23:51:53","date_gmt":"2022-03-30T23:51:53","guid":{"rendered":"https:\/\/www.godefy.com\/?p=59"},"modified":"2022-06-22T20:33:28","modified_gmt":"2022-06-22T20:33:28","slug":"report-facebook-advertisers-can-pursue-class-action-over-ad-rates","status":"publish","type":"post","link":"https:\/\/www.godefy.com\/report-facebook-advertisers-can-pursue-class-action-over-ad-rates\/","title":{"rendered":"How Advertisers Feel Now That They Can Pursue Class Action Over Facebook Ad Rates"},"content":{"rendered":"\n<p><a href=\"https:\/\/www.reuters.com\/business\/facebook-advertisers-can-pursue-class-action-over-ad-rates-2022-03-29\/\" data-type=\"URL\" data-id=\"https:\/\/www.reuters.com\/business\/facebook-advertisers-can-pursue-class-action-over-ad-rates-2022-03-29\/\">According<\/a> to Reuters U.S. District Judge James Donato in San Francisco ruled yesterday that a lawsuit accusing Meta (Facebook&#8217;s parent company)&nbsp;of deceiving advertisers about &#8220;potential reach&#8221; of ads may proceed as a class action. The&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.cnn.com\/2021\/02\/18\/tech\/facebook-ad-reach-lawsuit\/index.html\" target=\"_blank\">lawsuit<\/a>&nbsp;was first filed in 2018. Ad agency DZ Reserve and other advertisers accused Facebook of inflating the number of potential viewers for ad targets by as much as 400%.<\/p>\n\n\n\n<p>According to the owner of a <a href=\"https:\/\/pushroi.com\/ppc\/\" data-type=\"URL\" data-id=\"https:\/\/pushroi.com\/ppc\/\">Dallas pay per click<\/a> management company on Twitter &#8220;Facebook absurdly inflated the reach numbers and surely knew that was what they were doing.&#8221; going on to explain in a series of Tweets that &#8220;Back in November 2013, Facebook showed 11,400,000 motorcycle owners as female. This was (the best I could establish) not based on the Polk Automotive data Datalogix was providing as a partner category in the Facebooks ads platform at the time.&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Back in November 2013, Facebook showed 11,400,000 motorcycle owners as female. This was (the best I could establish) not based on the Polk Automotive data Datalogix was providing as a partner category in the Facebooks ads platform at the time.<\/p>&mdash; . (@masonpelt) <a href=\"https:\/\/twitter.com\/masonpelt\/status\/1509311882800386051?ref_src=twsrc%5Etfw\">March 30, 2022<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Referencing <a href=\"https:\/\/www.jonloomer.com\/facebook-partner-categories\/\" data-type=\"URL\" data-id=\"https:\/\/www.jonloomer.com\/facebook-partner-categories\/\">Facebook Partner Categories<\/a> ad targeting data that the company <a href=\"https:\/\/about.fb.com\/news\/h\/shutting-down-partner-categories\/\" data-type=\"URL\" data-id=\"https:\/\/about.fb.com\/news\/h\/shutting-down-partner-categories\/\">later removed citing privacy concerns<\/a>. Pelt said that Facebook&#8217;s number &#8220;was as best I could tell a 50% exaggeration from Datalogix, the source Facebook stated they used to establish the number.&#8221; and &#8220;a 58% exaggeration over the number of female riders in the US according to the <a href=\"https:\/\/www.cbsnews.com\/news\/women-riding-motorcycles-in-increasing-numbers\/\" data-type=\"URL\" data-id=\"https:\/\/www.cbsnews.com\/news\/women-riding-motorcycles-in-increasing-numbers\/\">Motorcycle Industry Council<\/a>.&#8221; <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Being able to inflate the potential reach numbers was IMHO a far bigger reason Facebook hid partner categories than any concerns about privacy.<\/p>&mdash; . (@masonpelt) <a href=\"https:\/\/twitter.com\/masonpelt\/status\/1509314287713587204?ref_src=twsrc%5Etfw\">March 30, 2022<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>The lawsuit claims senior Facebook executives knew the company&#8217;s &#8220;potential reach&#8221; metric was inflated by duplicate and fake accounts, and took steps to cover it up. Something Pelt seems to agree with.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to Reuters U.S. District Judge James Donato in San Francisco ruled yesterday that a lawsuit accusing Meta (Facebook&#8217;s parent company)&nbsp;of deceiving advertisers about &#8220;potential reach&#8221; of ads may proceed&hellip; <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,6],"tags":[],"_links":{"self":[{"href":"https:\/\/www.godefy.com\/wp-json\/wp\/v2\/posts\/59"}],"collection":[{"href":"https:\/\/www.godefy.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.godefy.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.godefy.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.godefy.com\/wp-json\/wp\/v2\/comments?post=59"}],"version-history":[{"count":0,"href":"https:\/\/www.godefy.com\/wp-json\/wp\/v2\/posts\/59\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.godefy.com\/wp-json\/wp\/v2\/media?parent=59"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.godefy.com\/wp-json\/wp\/v2\/categories?post=59"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.godefy.com\/wp-json\/wp\/v2\/tags?post=59"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}