YouTube mid-roll ads are about to get less annoying

Just a heads up, if you buy something through our links, we may get a small share of the sale. It’s one of the ways we keep the lights on here. Click here for more.YouTube is making significant changes to how mid-roll ads function on its platform, aiming to improve the viewing experience for users while also affecting content creators’ monetization strategies.  Starting May 12, 2025, the company will start repositioning mid-roll ads that might be interruptive, ensuring they appear at more natural breakpoints rather than disrupting key moments in a video.  For instance, ads that currently interrupt sentences, action scenes, or other critical points will move to pauses, transitions, or moments where they are less intrusive.  While viewers will still encounter the same number of ads, these adjustments should make them feel less disruptive, improving overall engagement and watch time. Additionally, YouTube plans to apply this new mid-roll ad logic to older videos uploaded before February 24, 2025, specifically those with manually placed ads. If a creator has previously selected mid-roll ad positions that YouTube deems interruptive, the system will automatically add alternative, more natural ad placements.  However, creators who prefer to maintain complete control over their ad placements can opt out of this update by navigating to the Earn tab within YouTube Studio. How does this affect YouTube creators?  These changes bring both opportunities and challenges for content creators. On the positive side, YouTube’s internal testing, conducted in July 2024, revealed that channels utilizing a mix of manual…YouTube mid-roll ads are about to get less annoying

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