How Your Attention Is Auctioned Off to Advertisers
In mere milliseconds, online advertisers scrutinize your personal data and bid for your eyeballsHow Your Attention Is Auctioned Off to Advertisers
break the rules not the laws
In mere milliseconds, online advertisers scrutinize your personal data and bid for your eyeballsHow Your Attention Is Auctioned Off to Advertisers
A spreadsheet on ad platform Xandr’s website revealed a massive collection of “audience segments” used to target consumers based on highly specific, sometimes intimate information and inferencesFrom “Heavy Purchasers” of…