How Your Attention Is Auctioned Off to Advertisers
In mere milliseconds, online advertisers scrutinize your personal data and bid for your eyeballsHow Your Attention Is Auctioned Off to Advertisers
Tag: advertisers
From “Heavy Purchasers” of Pregnancy Tests to the Depression-Prone: We Found 650,000 Ways Advertisers Label You
A spreadsheet on ad platform Xandr’s website revealed a massive collection of “audience segments” used to target consumers based on highly specific, sometimes intimate information and inferencesFrom “Heavy Purchasers” of…