Welcome to Push ROI’s series on how to create a marketing plan. In part one we will define goals and budgets. Defining budgets and goals are the first steps to being able to plan. Budgets inventory the resources available to reach a goal. Goals on the other hand give a place…
Category: Social
Louis Rossmann: Are you investable?
Entrepreneur and right-to-repair advocate Louis Rossmann sparked discussion with a video about being an investable person. In other words, being the kind of person, people find rewarding to help. “Ever[y] young person needs to watch this video, or be taught this lesson at some point. I’m almost 30 now but hearing…
Elon Musk Wants Twitter To Be More Like TikTok
According to New York Times Musk’s hour-long town hall with Twitter employees included the bizarre line that Twitter should be more like TikTok to be less “boring”. Musk pointed out that TikTok is an example of an effective platform, saying one of the flaws he sees with Twitter is that…
Twitter’s Board Says It Will ‘Enforce The Merger Agreement’ With Elon Musk
“Who wants to own Twitter? Maybe Elon Musk doesn’t. Sure, maybe he is causing chaos to extract a lower price from the Twitter board, but he just as well may walk away altogether and create a Twitter clone. There is a “60%+ chance from our view Musk ultimately walks from…
Not Much Value To Unlock On Twitter
Twitter is racing to convince advertisers that it will stay safe for brands after Elon Musk assumes control over the organization, as the mission bunches that coordinated a Facebook publicizing blacklist in 2020 caution that the Tesla boss’ emphasis on the right to speak freely of discourse could build harmfulness…
Twitter bans ads that promote climate change denial and contradict the “scientific consensus”, using the United Nations’ IPCC reports to inform its decisions
“Twitter is tackling climate denialism as an Earth Day treat. The social media platform announced on Friday that it will now ban ads that spout climate change denial and propaganda. That means blocking ads that are misleading and “contradict the scientific consensus on climate change.” That consensus is underscored by…
Elon Musk Understands Little About Content Moderation
In this truly amazing article from TechDirt, Mike Masnick absolutely shredded Elon Musk’s idea of “free speech”. “It’s worth watching, though mostly for how it shows how very, very little Musk understands about all of this. Indeed, what struck me about his views is how much they sound like what…
According Dubious Research Elon Musk Uses A Twitter Botnet To Pump Stock Prices
Yesterday, LA Times published an article arguing that Twitter botnets helped Elon Musk build the cult of Tesla. Even speculating that Musk may have created or operated these botnets. However, experts were skeptical of the research. The article uses a tool called Botometer to determine what accounts are bots. The…
Longest Video On YouTube In 2022
In July 2011, Jonathan Harchick of MoldytoasterMedia uploaded a 571-hour long YouTube video recognized as the longest video on YouTube. With less public media coverage Harchick uploaded a longer videos in video December 2011, but now in 2022 both of those previous winners for the longest video on YouTube are hidden…
After Elon Musk Bought a 9.2% Stake in Twitter The Company Added him to the Board and Limited His Potential Ownership to Under 15%
“Elon Musk’s rocketship ride to Twitter leadership lit its second stage on Tuesday, when CEO Parag Agrawal welcomed the Tesla and SpaceX founder to the social media platform’s board of directors. […] On Monday, news broke that Musk had taken a 9.2% stake in Twitter to become the company’s biggest…