Twitter is racing to convince advertisers that it will stay safe for brands after Elon Musk assumes control over the organization, as the mission bunches that coordinated a Facebook publicizing blacklist in 2020 caution that the Tesla boss’ emphasis on the right to speak freely of discourse could build harmfulness and misuse. Reports the Financial Times.
Others in the advertising industry argue that Musk will struggle to improve the monetization of Twitter no matter what.