Amazon is retiring its celebrity voice feature on Alexa

Amazon’s Alexa has had a brief flirtation with the stars, but it looks like their party is getting cut short, reports The Verge. Since 2019, we’ve gotten some kicks out of Amazon’s neural text-to-speech model, making these famous voices sound more lifelike. But let’s be honest: who was really shelling out five bucks to ask Sam Jackson for tomorrow’s weather forecast? There were even discounts at launch. Anyway, no one can say they didn’t see this coming. Image: Amazon .stk-d832271{box-shadow:0 0 0 2px rgba(120,120,120,0.1) !important}.stk-d832271-container{background-color:#f3f3f3 !important}.stk-d832271-container:before{background-color:#f3f3f3 !important} .stk-cddf6a2{margin-left:-20px !important}.stk-cddf6a2 .stk–svg-wrapper .stk–inner-svg svg:last-child{opacity:0.7 !important}.stk-cddf6a2 .stk–svg-wrapper .stk–inner-svg svg:last-child,.stk-cddf6a2 .stk–svg-wrapper .stk–inner-svg svg:last-child :is(g,path,rect,polygon,ellipse){fill:var(–stk-global-color-56583,#911d9c) !important} .stk-ff7c776{margin-left:-17px !important}.stk-ff7c776 .stk-block-text__text{font-size:16px !important;font-weight:300 !important;font-style:normal !important;font-family:”Golos Text”,Sans-serif !important}@media screen and (max-width:1023px){.stk-ff7c776 .stk-block-text__text{font-size:16px !important}} “After three years, we’re winding down celebrity voices,” Amazon spokesperson Eric Sveum wrote in a statement. “Customers will be able to continue using these voices for a limited time, and can contact our customer service team for a refund.” Don’t worry; if you’re already on a first-name basis with your celebrity voice assistant, there’s still some time left to cherish those last anecdotes and dad jokes. If you purchased Samuel L., savor that candid camaraderie until June 7th, but if you opted for Melissa or Shaq, enjoy their wit and wisdom till September 30th. There isn’t any clear-cut explanation from Amazon as to why they’ve given these idols the boot. But between the limited adoption rate, the downright weird restrictions on how much assistance celebrities could provide (sorry, no shopping lists or reminders), and massive losses in…Amazon is retiring its celebrity voice feature on Alexa

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