Apple Season Microsoft has been at the forefront of the current AI boom, beginning with its first savvy investment into OpenAI in 2019 — and ChatGPT going mega-viral last year has other tech companies like Google and Facebook trying to play catch up. Enter Apple, Microsoft’s historic rival. The tech giant is set to pour $1 billion per year into generative AI, according to Bloomberg, with an internal “Apple GPT” system under development that it plans to build into a smarter Siri and iOS, as well as everything from Apple Music to Xcode, a development platform for Apple software, in a bid to compete with Microsoft’s GitHub Copilot. (Without citing his sources, TF International Securities’ Apple analyst Ming-Chi Kuo wrote this week that Apple could be spending an even higher total of billions — plural — on AI infrastructure by next year.) Regardless of the exact figure, though, it sounds like some at Apple feel like the company is choking on the dust of its rivals. “There’s a lot of anxiety about this and it’s considered a pretty big miss internally,” one insider told Bloomberg. Vapor Ware To be sure, Apple has frequently taken its time to perfect its approach before coming to dominate a product — remember a little gadget called the iPhone, for example. But while there was a general sense of personal electronics coalescing into what became the smartphone during the 2000s, products like ChatGPT have already come to define the AI space, so Apple clearly has a steep…Apple Is Apparently Spending Billions on Secret AI Development