Facebook Is Paying Celebrities Millions to Turn Them Into Chatbots

Facebook’s parent company Meta is paying celebrities millions of dollars to let it turn them into silly AI chatbots — and to be honest, we’re still not entirely sure why. As The Information reports, one unnamed celebrity got as much as $5 million for a mere six hours of work to be turned into one of the AIs. Last month, Meta CEO Mark Zuckerberg announced the chatbots, which are based on the personalities of celebrities including Kendall Jenner, Tom Brady, YouTube creator James “MrBeast” Donaldson, and TikTok star Charli D’Amelio. As of right now, they’re limited to text only, but according to Meta’s onstage demo, the company is looking to have these faux celebrities speak with users through video as well. But what does Meta get for its millions of dollars of investments? Besides, who exactly are these chatbots for? Zuckerberg, for one, is convinced of the tech, telling The Verge last month that there’s a “huge need” and that “people want to interact with Kylie,” referring to the “Keeping Up With the Kardashians” star, adding that “it’ll be fun for consumers.” (While Kylie Jenner isn’t currently on Meta’s list of celebrity chatbots, her sister Kendall Jenner is.) Whether there’s any truth to Zuckerberg’s sentiment remains to be seen. And given the reactions so far, which have been mixed to say the least, the feature could turn out to be nothing more than a short-lived and ill-advised attempt to cash in on the current hype around AI. For one, the…Facebook Is Paying Celebrities Millions to Turn Them Into Chatbots

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