Facebook's Kendall Jenner AI Recommends Other Tequilas Over Hers

Ever tried model and reality star Kendall Jenner’s tequila brand, 818 Tequila? Neither has “Billie,” Jenner’s Facebook-formerly-Meta-made AI doppelgänger. Billie, as Meta named its Jenner-AI creation, is one of many new AI “personas” released by the social media giant. The bots, which Meta users can chat with on Instagram, Facebook, and WhatsApp, feature the faces of recognizable celebrities — “Dungeon Master,” for example, is faced by rapper and investor Calvin “Snoop Dogg” Broadus Jr, while “Bru,” designed to be a “wisecracking sports commentator,” features the visage of twice-retired quarterback Tom Brady — they’re still just imitations of the real-life celebrities who signed their faces over to Meta’s AI efforts. The effort is perplexing. Are the bots supposed to be fictionalized versions of their real-life celeb counterparts? Completely separate entities whose similarities end at sharing the same face for promotional purposes? Both? Neither? Chatting with the bots often only adds to the confusion. Billie, for instance, told us that it hadn’t yet had a sip of Jenner’s own tequila. That would make sense — bots haven’t yet developed the capability to drink, after all — except that it also told us that it preferred competing brands. “Never tried it!” the AI told us when we asked whether it thought Jenner’s 818 tequila, which she launched last year, was quality liquor. “My go-to tequila is Don Julio or Patron. How about you?” On the one hand, it’s entirely true that this computer program has never had a taste of 818. It’s software, not an embodied mortal…Facebook's Kendall Jenner AI Recommends Other Tequilas Over Hers

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